← The Way

Rules & Principles

The objective

Each coach declares a six-week revenue and client goal. Ten appointments make one client — including a "no for now," because a real conversation happened. The table wins when every coach reaches their own declared goal.

A turn — four steps

  1. Draw a Way Card and read it aloud.
  2. Choose your response and draw the matching card.
  3. Take consistent right action, pay the Time cost, resolve the outcome.
  4. Reflect & commit — what you noticed, and one real action for the week.

The six responses

  • Take a courageous step — Draw a Courage Card · +2 Courage · −1 Time
  • Deepen love for your niche — Draw a Love Card · +2 Love
  • Ask the group / tap Abundance — Draw an Abundance Card · +2 Abundance, +1 Trust
  • Use HOW (Honest · Open · Willing) — Draw a HOW Card · +2 Trust
  • Identify the WIN (What's Important Now) — Draw a WIN Card · +2 Time
  • Release a nonessential activity — Discard a Not-To-Do card · +2 Time, +1 Trust

The five right actions

  • Request a referral (1 Time) — 55% appointment · 30% opportunity · 15% no-for-now
  • Direct outreach (2 Time) — 40% opportunity · 25% appointment · 20% no-for-now · 15% obstacle
  • Networking conversation (2 Time) — 35% opportunity · 25% lesson · 20% appointment · 20% no-for-now
  • Seek a speaking opportunity (3 Time) — 45% opportunity · 20% two appointments · 20% obstacle · 15% no-for-now
  • Publish useful writing (1 Time) — 60% lesson · 25% opportunity · 15% no-for-now

The Abundance Circle

At the end of every round, the coach whose seat matches the round number presents their biggest obstacle. Every other coach may contribute once per model:

  • Coaching Rotational (coach / coachee / observer)
  • Co-Coaching (two coach the third)
  • Share your Generation Plan of Action
  • Empathy, Compassion & BOLD Action
  • Improv — "Yes, And..." solutions-focused
  • Role Play a do-over
  • Get UNstuck: leverage HOW and WIN

The six weeks

  • Week 1 · Courage — Feel the fear and move anyway
  • Week 2 · Love — Connect with who you are called to serve
  • Week 3 · Abundance — Move from scarcity to sufficiency
  • Week 4 · Prosperity — Establish sustainable daily practice
  • Week 5 · Progress — Learn from setbacks, release perfection
  • Week 6 · Coachonomics — A financially sustainable practice

Twelve core principles

  1. We are responsible for our efforts, not our results.
  2. Consistent right action leads to the outcomes we seek.
  3. Failure is our greatest teacher. Rather than fearing failure, we willingly seek it out.
  4. Courage is not the absence of fear. Courage is feeling the fear and doing it anyway.
  5. Love is the foundation of everything we do. There is no higher frequency than love.
  6. Abundance frees us from the tyranny of scarcity and teaches us sufficiency.
  7. The core four of any business are: Niche, Offer, Generate, and Convert.
  8. Converting is WHEN a prospective client is ready. Don't take rejection personally.
  9. HOW is the question and the answer: Honest, Open, and Willing.
  10. Focus on What's Important Now? That's the WINning strategy.
  11. Expectations are premeditated resentments. Let go of all your expectations.
  12. A sustainable coaching business is effortless.